Built on ISH
Two businesses. One foundation.
Pocket and Martin are distinct businesses built on ISH's licensing, compliance, and operational infrastructure — each focused on a different part of the market, each built to do things properly.
Insurance built for small businesses, by people who have been there. Most brokers treat small businesses like scaled-down corporates: same jargon, same processes, same indifference at renewal. Pocket was built to fix that.
withpocket.com.auMartin
An AR network for brokers who want to run their own business, but don't want to do it alone. Martin handles licensing, onboarding, finance, and compliance so brokers can focus on clients.
withmartin.com.auWhy two businesses?
Different markets. Complementary infrastructure.
Pocket and Martin serve different clients, but they share the same underlying infrastructure — licensing, compliance, professional indemnity, and financial systems — all managed by ISH at the group level.
This means both businesses can operate leanly, move quickly, and focus on their clients rather than on regulatory administration. The holding company structure exists precisely to make this possible.